Latest Link Building Strategy

We all know how important link building is, link building which also called off-site optimization plays a very important role in a successful optimization campaign, so what is link building exactly? what does a link building campaign usually include? and how should we go about building links, we will try to answer those questions in this article.

What is link building?

Link building refers to the act of acquiring links that point to your website/webpage, there are a number of ways to acquire links, which I will list and try to explain the pros and cons of each method.

1- Building links the natural way!

This happens when a website links to you because the webmaster of that site felt that your website had such good information that he thought linking to it would benefit his visitors, this is probably the best link you could ever get, those are the kind of links that Google in specific and the other search engines look for, links that naturally point to your website, the ideal way for getting those links is quality content, having something useful for your website visitors will always get other webmasters link to you, in the long run at least, which brings us to the cons of this kind of building links, natural link usually take time, they don't happen in a month or 2, you need to build quality content, and get some people to actually read it! just having good quality content on your website doesn't guarantee a good exposure and a good amount of natural links, especially if its a new website, you need to bring people to your website to read this content, here are a few methods of doing that:

1- Paid advertising! place a banner on a website/s relating to your topic, or advertise on a newsletter for example.

2- Article submissions, submit the articles on your website to article directories.

3- Press release submission, submit a press release about your new website, a new article or a new interview you did on your website.

4- Submit your website to directories.

5- Join forums and comment on blogs relating to your topic or industry, place your link in your forum sig. and make sure not to spam

Those are some ideas that you can use to get your new website out there, with time, people will notice your website and the content it has, and start gaining natural links.

2- Asking for a link

You can always ask for a link, and it works out perfectly if you know how to do it, here a few tips to follow when asking for a link:

1- Make sure the website your asking for a link on is related to your website, the more benefit your website offers to his visitors the more chances of getting that link.

2- Don't sound like a robot! lots of spammers use link exchange tools to spam websites asking for links, make sure that your email has a personal touch.

3- Comment on the website, look around the website and see if you can make a suggestion about it in the email, look for a dead link, a broken link, some font inconsistencies and point them out in a nice way in your email, the webmaster will probably appreciate it and give you that link.

4- Explain how your website benefits the visitors of that website, the more relevant and beneficial your website is to his visitors, the more he will be encouraged to place that link.

5- Include your personal contact information, like your phone number or fax number and invite the webmaster to call you if he wants to, he probably wont, but its a nice gesture.

Some might consider those kind of links as natural links, but I feel that since those links were not placed naturally without a request, then they probably should be placed in their own category.

3- Buying links

Buying links is probably the most widely used method for gaining one way back links to your website, allot of websites offer text link advertising on their websites for a monthly or yearly fee, prices range depending on the websites Google Page Rank, popularity and the traffic the website gets, they can start at $5 per month and up to $1000 per month.

There are a number if important notes that you should take care of when buying a link:

1- Make sure the website gives you a direct link pointing to your website without using any JavaScript, or the nofollow attribute.

2- Make sure the website doesn't link to bad neighborhoods, if you find the website linking to link farms, porn or pill websites your better off without that link.

3- Have a look on the websites that link to the website your considering buying a link on, if most of those links are from link farms for example, then save your and don't buy that link!

4- Try and get the link on places other than the footer or the links section in the side panel, Google can pick those links up, and usually don't pass all of the link value to the link placed there.

5- Make sure the webpage your getting a link doesn't have more than 20 outgoing links on it, the more outgoing links on the page, the less value your link will get.

4- Link exchanges

Link exchanges is an old yet still used method for acquiring back links, link exchanging refers to placing a link to website in return for a link back to your website, search engines such as Google pick up such links and remove them from your link popularity, it is said that link exchanges might even harm your rankings as it is seen by the search engines as a way of "cheating" them, the possibilities of link exchanges damaging your rankings are higher if your exchange links with bad neighborhoods which I have explained earlier.

Other ways of link exchanging has come up such as 3-way link exchanges, where 3 websites (A,B and C) are used in the exchange, website A links website B, and website B links to website C (usually website A and C have the same owner) however, Google can also pick up those links, and in the worst cases, decrease the rankings of the websites involved in 3-way link exchanges.

These are some of the most important link building methods, usually a combination of the 1st 3 methods works out the best.

Way To Get Back Line

Now there are always people searching on Google looking for ways to get more backlinks to their websites, and to be honest people try looking for perfect relevant backlinks, which isn't necessarily a bad thing, but seem to overlook the easy links that they can also get to their websites. This article is going to take a brief look at ways to get more backlinks to your website with some short bullet points but bullet points that get to the point like bullet points should. If you are wondering why people would want more backlinks then it's not necessarily for traffic but more than likely they are looking to increase their search engine rankings.


Forum signatures. Almost everyone who is involved In making websites is part of one forum are another, and it's highly unlikely theirs no follow tags on the backlinks so add your links to your forum signature and your links will show every time you post
Submit your websites to directories for lots of free and easy backlinks
Comment on other peoples blog's, although most comment sections tend to have no follow attributes to links not all of them do and people still feel there's some credit given to no follow links anyways, although I tend to disagree without proof
Create articles and submit them to article directories, you can add your links to the authors comment so if your articles get displayed or published anywhere then you get backlinks
Submit press releases, it tends to be the case you get a link from the site that you create the press release on, but if you also pay for a submission you can include links in the actual article content.
Do something viral, this may also be associated as a type of 'link baiting' which is doing something in order to get people to link to you. Such things can be things that are unique, humorous or down right wacky.
Take part in link exchanges. This is thought not to be as effective as it used to be but it's certainly a way of getting more backlinks to your website.
Create a tool that also includes a link to your website. This is certainly one of the ways that you can get the most links to your website in a short space of time. If the tool becomes popular then you are going to build a lot of links to your site.

10 Seo Tips

It is not hard to be barking up the wrong tree when it comes to getting search engine traffic because there is so much out of date information being circulated.

Not only is there out of date or invalid SEO advice getting around, there is also information which if acted upon, can result in your pages being banned.

The SEO tips below should assist the reader in forming a basic understanding of how to create human friendly web pages which are easily understood by the most popular search engines.

Know this. There are thousands of search engines but only two of them will bring you most of the traffic. They are google and yahoo. Another search engine that brings me a little traffic is msn but I do not focus too much on tactics for that engine.

Focus your attention on the engines that will bring you the most visitors first and work your way down.

Basic SEO

1. Insert keywords within the title tag so that search engine robots will know what your page is about. The title tag is located right at the top of your document within the head tags. Inserting a keyword or key phrase will greatly improve your chances of bringing targeted traffic to your site.

Make sure that the title tag contains text which a human can relate to. The text within the title tag is what shows up in a search result. Treat it like a headline.

2. Use the same keywords as anchor text to link to the page from different pages on your site. This is especially useful if your site contains many pages. The more keywords that link to a specific page the better.

3. Make sure that the text within the title tag is also within the body of the page. It is unwise to have keywords in the title tag which are not contained within the body of the page.

Adding the exact same text for your h1 tag will tell the reader who clicks on your page from a search engine result that they have clicked on the correct link and have arrived at the page where they intended to visit. Robots like this too because now there is a relation between the title of your page and the headline.

Also, sprinkle your keywords throughout your article. The most important keywords can be bolded or colored in red. A good place to do this is once or twice in the body at the top of your article and in the sub-headings.

4. Do not use the exact same title tag on every page on your website. Search engine robots might determine that all your pages are the same if all your title tags are the same. If this happens, your pages might not get indexed.

I always use the headline of my pages as the title tag to help the robots know exactly what my page is about. A good place to insert the headline is within the h1 tag. So the headline is the same as the title tag text.

5. Do not spam the description or keyword meta tag by stuffing meaningless keywords or even spend too much time on this tag. SEO pros all agree that these tags are not as important today as they once were. I just place my headline once within the keywords and description tags.

6. Do not link to link-farms or other search engine unfriendly neighborhoods. A good rule of thumb is if your pages do not contain any words that reflect the content of the site you are linking to, do not link to it.

7. Do not use doorway pages. Doorway pages are designed for robots only, not humans. Search engines like to index human friendly pages which contain content which is relevant to the search.

8. Title tags for text links. Insert the title tag within the HTML of your text link to add weight to the link and the page where the link resides. This is like the alt tag for images.

My site contains navigation menus on the left and right of the page. The menu consists of links not images. The links are keywords. When you hover over the link with your mouse, the title of the link appears. View the source of this page to see how to add this tag to your links.

9. Describe your images with the use of the alt tag. This will help search engines that index images to find your pages and will also help readers who use text only web browsers.

10. Submit to the search engines yourself. Do not use a submission service or submission software. Doing so could get your site penalized or even banned.

Here is the submission page for google: Add your URL to Google

Submit only once. There is no need to submit every two weeks. There is no need to submit more that one page. Robots follow links. If your site has a nice link trail, your entire site will get indexed.

My site has a nice human friendly link trail which robots follow easily. All my pages get indexed without ever submitting more than the main index page once.

More SEO Tips

Get the facts here: Google Webmaster Central. This page will explain most of what you should focus on along with what you should forget about.

If you have been thinking about handing over the task of SEO to someone outside of yourself, you should read some warnings before you part with any money. Webmaster Help Center - What's an SEO? Does Google recommend working with companies that offer to make my site Google-friendly?

SEO Discussion

Most SEO Professionals will not tell you about the goose that laid the golden egg. The following link will take you to a jealously guarded FREE SEO discussion.

Discussions - google.public.support.general | Google Groups

You can search the forum for specific questions you may have. I like to just lurk around and read the messages.

The author, Ed Zivkovic owns his own website which contains articles with all sorts of tips for work at home webmasters. Here is the site: Home Business Webmaster